Minister Bartlett Underscores Importance of Ideas Driving Tourism Innovation

Tourism Minister, Hon. Edmund Bartlett, says the generation of ideas is key to driving continuous changes that facilitate the constant emergence of innovations in the local hospitality industry.

“Ideas are what drive tourism. Tourism doesn’t happen with repeating business activities on a daily basis; [it] grows because there are changes. [Where] there is innovation, there is value added,” Mr. Bartlett noted.

He was speaking during the Jamaica Centre for Tourism Innovation (JCTI) Career Expo 2024 at the Montego Bay Convention Centre in Rose Hall, St. James, on March 15.

Source: jis.gov.jm